It aims to achieve its goal in collaboration with the economic players, regions and institutions involved in the promotion of the canton of Vaud. In so doing, it highlights the activities, products and services that make it successful or are related to it, be they economic, academic, touristic, cultural, sports-related, or gastronomic.
To this end, the Vaud Promotion Association hosts a community of Vaudois multisectoral players that embody and convey the values of the “VAUD+” brand.
Its office premises have been in the heart of the canton of Vaud since 1933, the place of work of more than 25 employees. They devote themselves daily to promoting the canton, whether on digital media, in brochures, through marketing activities or media relations. Vaud Promotion also provides studies and statistics for industry professionals. Moreover, it develops joint solutions for all regional tourist offices.
Vaud Promotion is chaired by a steering committee that is composed of 5 to 8 members. The committee includes the President who is appointed by the Council of State and ratified by the General Assembly. The Council of State may also delegate a representative of the department in charge of the economy to participate as a guest in the meetings of the steering committee.