The World Tourism Organization (WTO) defines sustainable tourism as follows:
According to this definition of sustainable development, sustainable tourism must be ecologically sustainable in the long term, economically viable and ethically and socially defensible to local people.
In spring 2021, Switzerland Tourism launched the Swisstainable programme, the new sustainability strategy for Swiss tourism.
Its aims are for Switzerland's long-term commitments to be recognised around the world and for all interested tourism companies and organisations to join the programme.
Depending on their level of commitment, they are classified into three different categories:
Open your eyes: The Swisstainable logo makes it easy to identify tourism companies and organisations involved in the Swisstainable programme.
In this section, you can refer to the guide listing proofs of sustainability achieved under the Swisstainable programme. This guide allows you to get objective information and will help you choose one or the other label responsibly.
The Swisstainable proof of sustainability guide (labels) has been developed to guide tourism companies towards the path to more sustainable development or to strengthen their commitment to sustainability. This guide lists more than 70 proofs of sustainability in alphabetical order. Each proof of sustainability is accompanied by a brief description, the category of providers concerned, the main topics it addresses and its term of validity. In addition, this interactive guide also provides links to the organisations that correspond to each of the proofs of sustainability presented.
For more information on the Swisstainable programme, please see here
That’s easy. Just check out the list of sustainable accommodation, restaurants and activities involved in the Swisstainable programme.